Capstone Project: Digital Marketing and Growth Hacking
IBM · View on Coursera ↗
Taught by IBM Skills Network Team
Business
About the course
Get ready to demonstrate your digital marketing and growth hacking skills in this hands-on, real-world style capstone project. In this capstone, you’ll apply your skills to design and execute a complete digital marketing campaign for a hypothetical brand—combining strategy, creativity, and analytics. You’ll start by crafting a campaign strategy and defining your target audience, then create an SEO-driven content plan, paid advertising assets, and a social media calendar. You’ll also build a conversion-optimized product page and personalized email sequence. To boost performance, you’ll analyze data from SEO, social media, and digital advertising to drive growth and ROI. Throughout the project, you’ll work with platforms like Facebook and LinkedIn and tools such as Shopify, Canva, and Zoho Campaigns. In parallel, you’ll use generative AI tools like ChatGPT and Gemini to enhance assets and improve efficiency. To wrap up, you’ll design a final presentation that demonstrates your analytical and presentation skills. The course also provides career guidance, from building your digital portfolio to resume, LinkedIn, and interview tips, plus insights on freelancing success. If you’re an aspiring marketing professional looking to build a standout portfolio that demonstrates your job-ready skills, enroll today!
The dissent
The most-upvoted critical review (no upvotes, 3.0★).
“To whom it may concern, While working on this course, I have noticed that a lot of sections are repetitive and talk about the same thing or at least a similar talk to what was already discussed in the pervious lesson or module. I also noticed that with most of the papers you would like us to write are graded by ai. While I do understand that someone can not be on all the time to grade thousands or more papers for anyone who joins this course, I am not comfortable with sharing my work or screenshot with ai. While on that note, I have also noticed that you would like us to go on websites for certain projects that require emails or personal information in general, which I am really not comfortable giving out any information, even as simple as a email, to any website I have not heard of. I am also not comfortable for screen shots from my laptop just for a project. In my opinion I think there should be new solutions to fix these problems not just for me, but for others who may have similar concerns or issues. My suggestion would be to omit the paper writing projects completely and just have the quizzes. Thank you for your time. Respectfully, Ashlei Kleeman”
Starisk reads the reviews learners voted most helpful, and weights each by the square root of its votes: a review with 80 upvotes counts about five times one with 2. Unvoted reviews are not skipped out of laziness — by this model they carry no evidence that other students endorsed them.
That measures what the most-endorsed reviews say, not “true quality.” The rating distribution above is the whole population, so you can see the sample next to it.
Reviews read on 23 Oct 2026.Read them on Coursera ↗