About the course
Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent. You‘ll also practice content optimization using AI to refine headlines, improve readability, and strengthen internal links. Plus, you’ll design high-performing meta titles and descriptions, craft multilingual SEO variants, and generate valid schema markup (JSON-LD) for articles, FAQs, and products to unlock rich results. Through guided labs and prompt templates, you’ll master prompt engineering and on-page SEO automation. Ideal for SEO specialists, content marketers, and digital strategists, this course helps you produce optimized content faster and smarter in the AI-first search era. If you’re keen to skill up using GenAI to power your SEO, enroll today!
Starisk reads the reviews learners voted most helpful, and weights each by the square root of its votes: a review with 80 upvotes counts about five times one with 2. Unvoted reviews are not skipped out of laziness — by this model they carry no evidence that other students endorsed them.
That measures what the most-endorsed reviews say, not “true quality.” The rating distribution above is the whole population, so you can see the sample next to it.
Reviews read on 23 Oct 2026.Read them on Coursera ↗