Generative AI: Accelerate your Digital Marketing Career
IBM · View on Coursera ↗
Taught by IBM Skills Network Team
Business
About the course
McKinsey estimates that generative AI (GenAI) can boost marketing productivity by up to 15%. Marketing professionals who can leverage GenAI to enhance efficiency, personalization, and content creation are in high demand. This course gives you the sought-after GenAI skills businesses need. During the course, you’ll explore using GenAI to automate content creation, enhance ad copy, and personalize email campaigns and social media posts. You’ll learn to optimize digital advertising using AI for
The dissent
The most-upvoted critical review (no upvotes, 3.0★).
“Weird that is was presented as class, but then I ran out of credits using the AI teaching platform, but then I was offered a subscription to Watson. I just wanted to take the class. I eventually just opened another browser window and used ChatGPT separate.”
Coursera's 4.8 comes from 65 ratings. Of those, 1.5% are 1–2★.
Starisk reads the reviews learners voted most helpful, and weights each by the square root of its votes: a review with 80 upvotes counts about five times one with 2. Unvoted reviews are not skipped out of laziness — by this model they carry no evidence that other students endorsed them.
That measures what the most-endorsed reviews say, not “true quality.” The rating distribution above is the whole population, so you can see the sample next to it.
Reviews read on 23 Oct 2026.Read them on Coursera ↗