Search Engine Optimization and Content Marketing
IBM · View on Coursera ↗
Taught by IBM Skills Network Team
Business
About the course
Strong Search Engine Optimization (SEO) and content marketing skills are essential for marketers, entrepreneurs, and growth hackers. Whether you're looking to enhance your career in digital marketing, boost your brand’s visibility, or grow your business, this course gives you the skills you need to achieve powerful results. This course provides a strong foundation in SEO – from core concepts to cutting-edge technologies like Generative Engine Optimization (GEO) and Google Artificial Intellige
The dissent
The most-upvoted critical review (no upvotes, 3.0★).
“Quite basic, and the AI voiceover is distracting. Was expecting more from an IBM course.”
Coursera's 4.8 comes from 42 ratings. Of those, 0.0% are 1–2★.
Starisk reads the reviews learners voted most helpful, and weights each by the square root of its votes: a review with 80 upvotes counts about five times one with 2. Unvoted reviews are not skipped out of laziness — by this model they carry no evidence that other students endorsed them.
That measures what the most-endorsed reviews say, not “true quality.” The rating distribution above is the whole population, so you can see the sample next to it.
Reviews read on 23 Oct 2026.Read them on Coursera ↗