Setting a Generative AI Strategy
Coursera · View on Coursera ↗
Taught by Jeff Maggioncalda, Coursera CEO
BusinessData Science
About the course
In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity. We’ll review research from leaders in academia and industry to understand emerging thinking on GenAI’s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations. That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will sh
The consensus
Every one of the 12 reviews we read gave it 4★ or more. This is the most-upvoted one (1 vote).
“One of the best courses I did ever, if not the best. Very practical and applicable in the real life. Jeff knows exactly what a CEO need for integration fo GenAI in its business. Kudos!”
Coursera's 4.7 comes from 86 ratings. Of those, 1.2% are 1–2★.
Starisk reads the reviews learners voted most helpful, and weights each by the square root of its votes: a review with 80 upvotes counts about five times one with 2. Unvoted reviews are not skipped out of laziness — by this model they carry no evidence that other students endorsed them.
That measures what the most-endorsed reviews say, not “true quality.” The rating distribution above is the whole population, so you can see the sample next to it.
Reviews read on 23 Oct 2026.Read them on Coursera ↗